Adrian Aspinall Product Ecosystem Architect

You cannot see the shape of your own work from inside it.

Most people who have been publishing for a decade have never seen their own work laid out in one place. They know every course, book and webinar intimately — which is exactly why the gaps are invisible.

A typical estate, eleven layers

● occupied  ·  — missing
01Owned audience— missing
02Published body of work— missing
03Free material● occupied
04Entry product £20–£200— missing
05Low-mid £200–£1,000— missing
06Mid £1,000–£3,000— missing
07Flagship offer● occupied
08Ascension & continuity— missing
09Traffic channels● occupied
10Conversion mechanism● occupied
11Revenue outside the core— missing
Seven of eleven, empty. The owner knows every asset in the four that are full — and cannot see the seven that aren't.
The work

I look at the whole estate from outside and write down what is actually there.

A Product Ecosystem Audit examines everything a practice has produced as one system rather than a list: what exists, what is missing, what overlaps, and what should be built next — ordered by return against effort.

The commonest finding is also the most expensive. A business spends heavily to bring interested people to the door, then offers them exactly one thing at exactly one price. Everyone not ready for that one thing is worth nothing. Building the missing rung usually costs less than a month's advertising.

Turnaround
15 working days
Fee
£3,000
Deliverable
Written report
and a call
Scope

Everything you have produced, examined together.

Who it is for

Practices with a decade of material and a nagging sense it is not working hard enough.

Established coaches, consultants, trainers and expert practices — five years in or more, with real accumulated output. If you have been producing steadily and nobody has ever assessed the whole of it from outside, that is the situation this exists for.

Who I am

Adrian Aspinall

Thirty years in direct-response marketing — three decades of studying why people buy and why they don't. Then a decade building the things themselves: assessment instruments, subscription publications, diagnostic tools, entry offers and the platforms under them.

The same question from both ends. What makes someone move, and what has to exist for them to move.