How To Automatically Engage, Inspire and Motivate Strangers

to 'Buy In' to your Idea, Product or Service.

What Our Attendees Say

Penny Plimmer Commercial Photographer

A very clear understanding of The 4UP Principles. A great few hours of how to skyrocket your business. Thoroughly recommend!


Adrian helped me craft a unique message and gave me a great structure to my messaging, even though I work in marketing and believe I know everything about copywriting!


A refreshing approach to an age-old issue!

Well-delivered, good value - great biscuits!

Thank you!


A very straightforward taster session, thanks to Adrian for his help.


A great workshop that brought fantastic principles to the table. The 2-day course will be the icing on the cake.

Mark Jones Mortgage Advisor

Great, simple and easy to follow. I left with a plan.

Louise Hockaday Coach, Mentor, Consultant

An informing, entertaining and constructive use of time for any small business owner — a clever and simple way of explaining and teaching marketing principles that can be applied immediately.

Jackie Wright Business Owner

This workshop was full of valuable content which was presented with humour and with very relevant supporting notes. I am taking away lots, and I can use it immediately and with food for thought.


Adrian's approach is simple to follow, straight to the point and extremely useful - delivering valuable information. I'm looking forward to putting in use.

Nikki Scott

Thank you Adrian, some really useful information, a very enjoyable workshop.


Adrian gave a great presentation on The 4UP Principles, and it was informative and engaging. A thoroughly enjoyable glimpse into this marketing approach.

Angela Anderson Bowen Practitioner

Today has been a clarifying workshop. Understanding things I am doing right and things I need to improve on. Different thought patterns.

Sue Portman Sales Copywriter

There is a plethora of great information in this workshop.

Its information is structured, step-by-step, easy to understand and apply. The supporting materials are comprehensive - the training manual is a goldmine in itself.

Highly recommend to anyone running a business who wants a framework to work for customer acquisition.

Kjellfrid Castle Coffee Importer/Distributor

Interesting and enjoyable session with some lightbulb moments and a new way to look at my business.


Adrian is obviously very knowledgeable and experienced. It is always a pleasure to learn from a real expert. I look forward to putting his advice into practice; I am sure it will have a significant effect on my sales.

Stephen Henshaw Scientific Recruiter

Very useful - lots to think about and a number of things I'm sure I can aply to my business.

Andrew Carter Associate Consultant

A great insight into how The 4UP Principles work. Adrian delivered an informative brief on The 4UP Principles, and I am keen on taking this knowledge further and being learning more on how to use to fully. This process makes sense to me, and I would highly recommend attendance. Thank you for making marketing easy.


A very effective workshop that engaged the audience and helped us expand on the issues we have and the solutions to solve them.


Adrian broke down the process of positioning my business into bite-size chunks.

By the end of the workshop, I was able to talk more confidently about the benefits of the service we provide and why my customers should buy it, without being a slimy, salesy salesperson. Thanks!

Katie Darke Managing Director

Adrian has been thorough explaining everything, in simple English, giving plenty of ideas and examples.

Julie Cowen

Incredible training session. A new fresh approach I've not been trained in before, which was simple but makes perfect sense, and easy to put into action.

Lesley Holyoake Listening Coach

I found the delivery clear and helpful and has increased my desire to learn more. I know I need to invest in more marketing learning and this workshop has definitely piqued my interest - Thank you

Catherine Draper Secret Shopper

We attended the 4UP Principles training today and found it useful and interesting. The training was really well-structured and clearly presented.

It involved good examples of marketing to illustrate the principles that were being explained.

We found the training useful as it involved us thinking of examples that can be used in our own business.

We would recommend this training to anyone who wants to stay one step ahead of your competitors.


An extremely valuable workshop, time very well spent!

An opportunity to look at The 4UP principles, how they relate to my business, and how to use them in client attraction.

It has helped reframe the conversation.

Thank you, Adrian.

Clients We've Worked With:

Contact Details


76 Gosport Road



PO13 9DP


07483 800 206


The Workshop In Action: