Transforming Small Ideas Into


  • Do You Want To Spend More On Your New Business Development?
  • Do You Want To Stunt The Growth Of Your Business?
  • Do You Want To Keep Feeling Turned Down And Rejected?

You know how much it costs you in time, effort and money to get in front of the right prospect.

And now, the moment you have been dreaming about is here.

Imagine, you are are finally standing in front of your perfect prospect. In their hands lies the power to help you transform your business. 

Ask long do you have to engage, influence and motivate them to buy-in to your product or service?

60 minutes?

20 minutes?


All you have is 3 minutes. 

That's right.

3 Minutes.

So, how well would you do? Would you secure that deal? Would you be able to get them on board?

This is the problem faced by all business owners, particularly by those who don't come from a sales background, who aren't comfortable in the sales space, or just don't know who to sell their business, product or service.

But, and make no mistake about this...being able to pitch your business to new customers is the life -blood of your business's survival and future growth.

Unfortunately, there is no grey area. Prospects won't give you the benefit of the doubt. In fact, if you get it wrong, they probably won't even tell you.

  • If you are lucky, you will get a straight 'no'.
  • Or, the dreaded 'That's nice, let me think about it'
  • Or, the absolute worst 'Just put the information in a proposal' and send it to me.

The real problem with this, is that you don't really get to find out what went wrong.  You leave the meeting feeling rejected, dejected, and none the wiser. 

Now, you could keep trying your pitch on your live prospects, making the adjustments a little by little, but,  how long, how much money, and how many lost opportunities is that going to cost you? 

There has to be a quicker, easier and cheaper way to find out. And, luckily for you, there is...

This is your personal invitation to...


Now, you might feel that standing in front of 10-15 people and pitching sounds like it would be pretty scary, horrible even. 

And, I have to tell you, you would be right.

It's probably the worst pitching experience that you will ever have to encounter. 

But, my students who have put themselves through this experience always come out of this experience far more capable and confident. 


Adrian gave a great presentation on The 4UP Principles, and it was informative and engaging. A thoroughly enjoyable glimpse into this marketing approach.


Incredible training session. A new fresh approach I've not been trained in before, which was simple but makes perfect sense, and easy to put into action.

Julie Cowen

Adrian has been thorough explaining everything, in simple English, giving plenty of ideas and examples.

Katie Darke , Managing Director

Thank you Adrian, some really useful information, a very enjoyable workshop.

Nikki Scott

Very useful - lots to think about and a number of things I'm sure I can aply to my business.

Stephen Henshaw , Scientific Recruiter

Adrian is obviously very knowledgeable and experienced. It is always a pleasure to learn from a real expert. I look forward to putting his advice into practice; I am sure it will have a significant effect on my sales.


Adrian broke down the process of positioning my business into bite-size chunks.

By the end of the workshop, I was able to talk more confidently about the benefits of the service we provide and why my customers should buy it, without being a slimy, salesy salesperson. Thanks!


I found the delivery clear and helpful and has increased my desire to learn more. I know I need to invest in more marketing learning and this workshop has definitely piqued my interest - Thank you

Lesley Holyoake , Listening Coach

Today has been a clarifying workshop. Understanding things I am doing right and things I need to improve on. Different thought patterns.

Angela Anderson , Bowen Practitioner

Adrian's approach is simple to follow, straight to the point and extremely useful - delivering valuable information. I'm looking forward to putting in use.


A very clear understanding of The 4UP Principles. A great few hours of how to skyrocket your business. Thoroughly recommend!

Penny Plimmer , Commercial Photographer

An informing, entertaining and constructive use of time for any small business owner — a clever and simple way of explaining and teaching marketing principles that can be applied immediately.

Louise Hockaday , Coach, Mentor, Consultant

There is a plethora of great information in this workshop.

Its information is structured, step-by-step, easy to understand and apply. The supporting materials are comprehensive - the training manual is a goldmine in itself.

Highly recommend to anyone running a business who wants a framework to work for customer acquisition.

Sue Portman , Sales Copywriter

Great, simple and easy to follow. I left with a plan.

Mark Jones , Mortgage Advisor

A great insight into how The 4UP Principles work. Adrian delivered an informative brief on The 4UP Principles, and I am keen on taking this knowledge further and being learning more on how to use to fully. This process makes sense to me, and I would highly recommend attendance. Thank you for making marketing easy.

Andrew Carter , Associate Consultant

This workshop was full of valuable content which was presented with humour and with very relevant supporting notes. I am taking away lots, and I can use it immediately and with food for thought.

Jackie Wright , Business Owner

Adrian helped me craft a unique message and gave me a great structure to my messaging, even though I work in marketing and believe I know everything about copywriting!


An extremely valuable workshop, time very well spent!

An opportunity to look at The 4UP principles, how they relate to my business, and how to use them in client attraction.

It has helped reframe the conversation.

Thank you, Adrian.


A refreshing approach to an age-old issue!

Well-delivered, good value - great biscuits!

Thank you!


A great workshop that brought fantastic principles to the table. The 2-day course will be the icing on the cake.


A very straightforward taster session, thanks to Adrian for his help.


A very effective workshop that engaged the audience and helped us expand on the issues we have and the solutions to solve them.


We attended the 4UP Principles training today and found it useful and interesting. The training was really well-structured and clearly presented.

It involved good examples of marketing to illustrate the principles that were being explained.

We found the training useful as it involved us thinking of examples that can be used in our own business.

We would recommend this training to anyone who wants to stay one step ahead of your competitors.

Catherine Draper , Secret Shopper

Interesting and enjoyable session with some lightbulb moments and a new way to look at my business.

Kjellfrid Castle , Coffee Importer/Distributor

Clients We've Worked With:

The Workshop In Action:

Contact Details


76 Gosport Road



PO13 9DP


07483 800 206


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